Development prospects of led lighting industry

With led lighting products prices falling rapidly, gradually moving towards the sweet spot, Taiwan region, the market research unit recently frequently optimistic about the growth of LED lighting next year, is expected to bring new growth momentum for the LED industry and Taiwan factory.

At present, the luminous tree lights lighting enterprises often use the e-commerce model, most of them are into the Tmall and so on the comprehensive e-commerce platform as well as home class, high-quality LED street lamps and lanterns class of professional e-commerce platform, only a small part of the enterprise relies on the self-built online shopping malls for sales. For the mass circulation market has not yet entered, still fighting in the engineering channel luminous tree lights lighting products, based on the demand for channel innovation, e-commerce model has been mentioned, and how to consider this new channel of e-commerce, the discussion is still continuing.

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LED lighting for domestic LED enterprises, e-commerce mode is still in the fumbling stage. LED lighting is a new industry, its industry characteristics are strong, can learn from the experience of less, there is no feasible channel investment charter to follow. Many consumers also lack sufficient awareness of high-quality LED street lamps and lanterns, which directly leads to a lack of confidence in many dealers. At this stage, the LED lighting product range is relatively small, not enough to hold up the shop, consumers do not have much choice when buying, which is the main reason why many LED brands are slow to have a shop, even in the LED lighting companies mainly choose Taobao, the domestic e-commerce platform.

First, the domestic market lacks influential and competitive enterprises. Visibility and trust is simply the brand. But the brand does not just mean the product brand, also refers to the industry brand. At present, the domestic public awareness of the LED brand is in its infancy, generally do not have a clear understanding and awareness. And from the advertising point of view, LED e-commerce as a new thing, it is more difficult to achieve at once by the public awareness.

Secondly, the target customers of led lighting products is still difficult to be clear. For any enterprise, the important thing is the positioning of the target customers. led lighting most of the products direct customers are B (Business) rather than C (Customer), because the LED lighting products are not yet really popular. In this case, led lighting enterprises should first consider is, how to phase out incandescent lamps in the country under the impetus of this favourable policy, the product quality and brand reputation.

Thirdly, the pricing right of led lighting products belongs to the problem is yet to be clear. Although this issue does not relate to the LED industry can rely on e-commerce platform, but related to the LED industry, e-commerce can be good. Ask the face of the confusion of the product price system, how can consumers choose? And this is the difference between industrial goods enterprises and consumer goods enterprises. Who controls the pricing of LED products sold online? How to price? This is the development of e-commerce in the LED industry to be perfected.